What does New Vision Sales offer Car Dealers?

We offer custom strategic consulting and hands on training to forward thinking and progressive dealers who want to integrate search and social media and position themselves to dominate their local and regional markets.

Our consulting and training covers the effective use of Facebook, Twitter, Microsites (blogs), industry social networks and online communities to energize your dealership marketing, dominate Google page one search results (including positive reviews), and guide you into the online conversation with your customers with a strategy and a voice that will provide real differentiation from your competitors.

We deal specifically with:

• Reputation Management problems

• Search Engine Optimization

• Accelerating your Social Media presence and impact

• Content Production

We provide:

• Customized Hands-on education and on-premise training

• Phone consultation

• We train your staff on not only the “How” but also the “Why”

• Our training services shortcut the learning curve and will help you learn in a couple of days what could otherwise take months of trial and error.

Reputation Management

Do a Google search on the name of your dealership? See anything you don’t like?
Negative reviews on industry review sites, Yahoo reviews, Google reviews and others rank high in organic search. There are very effective strategies you can implement immediately to push these negative reviews off page one search results.

We will provide you with and train on an effective plan of action to maintain a positive online reputation.

Search Engine Optimization

Every person inside your company or associated with your dealership should be publishing with an eye toward search optimization. This discipline goes way beyond keywords and tagging. Writing for search involves optimizing your approach, packaging, topic selection, visuals, syndication and other factors to align your store’s brand with the local and regional terms your customers are searching for.

We train on content production, blogging, coding practices that adhere to current web standards and Google SEO guidelines.

Accelerating Your Social Media Presence and Impact

Social Media is the top emerging channel for lead generation. Happy customers write positive reviews. It is critical for your dealership, internet sales department and sales staff to be well-trained and engaged in the social media conversation available to your marketing and appointment setting efforts.
Most dealer web sites are still not on board or effectively managing the four pillars of the social media world:

Facebook, Twitter, YouTube and LinkedIn. Google and Bing are using this social content to drive real-time search results.

Our training provides you with the inside track on how to set these up and use them effectively.

Content Production

Content is King. Web writing is different than offline writing. There are correct and incorrect ways to produce content. Well written, targeted and original – articles, videos, photos, testimonials and blog posts – correctly linked, are the fuel that feeds the fire and produces results. You must have something compelling to say. Most dealership websites could be radically more relevant and search dominating with content based upon experience targeted to customer concerns and search priorities.
We train on how to write optimized articles and produce specialized videos specifically for index by the search engines.

New Vision Sales Search and Social Media Consulting

Our search and social media strategy services apply these concepts to the store’s specific circumstances. We analyze the marketing objectives, determine potential applications of social media tools, choose appropriate sales staff and train them in the best practices and techniques of these powerful marketing and lead generating opportunities. We also show dealers how to monitor the conversations going on around them.

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