In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing the effectiveness and profitability of their marketing efforts. It is also the technological innovation used for endless marketing efforts, often times by some of lowest paid employees in a company. I am referring, of course to technology. The good news [...]
Implementing change to fix or improve any process requires you to have a plan of action and clear ability to track the effects of the change. Without this you are “flying blind” into the changes and have no way to see if the money you have spent is giving you the results you need. How [...]
NextGen Professional Automotive Sales and Service, is more than just making certain technologies available. Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality but gives the customer the “I gotta guy” feeling. [...]
Imagine, just for a moment, you and each of your representatives were able to save one deal a day. How much easier would each month, quarter and year be? How much less scrambling at the end of the month might there be? Scrambling means shortcutting, less follow up and cherry picking. So to “BDC or [...]
GRSMP are the best trainers I’ve come across ever. They have fabulous leadership skills when it comes to making sure everybody understands the material, keeping things clear and understandable and keeping things on track. I feel more confident with what I’m selling and the way I’m selling it than ever before. I greatly appreciate the knowledge [...]
“All of us have participated in training that we can say has positively changed our lives. Whether it was a one day workshop, an online seminar, apprenticeship program, or a college or university course, training changes how we think and act. There are many things about Glynn Rodean’s training that I could tell you made [...]
GET REAL, NOT MAD! Retention is based on your responses, not your reactions. There are three primary factors in staffing that will shape your business destiny. They are your levels of clarity, empowerment and accountability. Clarity: having well-defined job descriptions AND a 40,000 foot view of your Corporate Play Book, Vision Statement and Organization Chart. [...]
Completa Salida del Suministro del Modelo Híbrido BDC Servicios “Los puntos de vista de Glynn Rodean sobre las Mejores prácticas de BDC y su popular BDC nuevo hibrido han cambiado los concesionarios in la manera de ver BDC. Ya no es el BDC considerado como un gasto, si no como una inversión de construcción lucrativa. [...]
I hope you’re off to a great day when reading this because I have some critical information to share for this month’s article that may ruffle a few feathers. Closing appointments that actually show on time, coming INSIDE for a manager or representative, implementing and/or perfecting the reverse T.O. process and Connecting at Delivery is [...]
Digital Dealer 10 in Orlando last month was the best ever. One major concern though: I still hear way too many Dealers and Partners say “we can’t handle the calls”. Yes you can! Train everyone to “humanize” and differentiate more than ever. Stay appointment-minded until they show up, then sell the “steak”. People buy a [...]